by READYMADE FC ft YAEL NAIM/ THE ONLY ONE / DIR. RAMON & PEDRO

I wish. Minority Report is here. And it rocks.

Have you ever had a dry dream? You don’t know what that is? Well, then be sure to check out the new Carlton Dry campaign, developed by Clemenger BBDO Melbourne. There is nothing more to say really, the website speaks for itself. Be sure you check out the three TV ads first so you get an idea of what a ‘dry dream’ actually is.

GENIUS.

http://carltondrydreams.com.au/

Last Friday night, a first-of-its-kind cinema ad was screened/performed at a NYC theatre, which left cinema-goers stunned. This amazingly creative ambient stunt is entertaining and connecting with the audience in an interesting way. Cleverly executed, the whole show was unbranded until the very end, when it was revealed on screen that it was in fact an ad for Daffy’s department store. The idea was developed at Johannes Leonardo, a NYC based ad agency. A really great piece of ad/art work that definitely achieved to cut through the clutter and get people talking. Moreover, patrons received gift vouchers with 20% off. Well, if that isn’t another good reason to hit the cinemas this weekend. Performance can be seen at the Ziegfeld Theatre. For all of you who can’t make it to NY this weekend, here’s the video.

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The Black Atlantic – I Shall Cross This River

If you like this song: you can download the complete LP for free.
HERE

Here’s the latest stunning and oh so simple Vodafone ad, that really grabbed me. Although Vodafone did have some really cool and fun ads in the past, I think this one beats the old ones by far. Very much looking forward how they will top this one in the future.

check: www.beat7.org

check: www.flvm.org

check: www.myspace.com/beatseven