At STAN STUDIOS the cultural brand and content platform we create an inspiring lifestyle hub following the unique principle of cultural relevance.
The premium and luxury market is undergoing drastic changes. Reshaped by Millennials and Gen Z. In a new world of choice and a new level of desire for individuality, this generation is harder to attract than ever. Looking to their peers for inspiration, on the streets and to culturally-relevant individuals that lead the conversation in the digital sphere. How do we know? We are them. Generation STAN. Our STAN community is reshaping the idea of luxury. We live the modern luxury.
At STAN STUDIOS cultural brand, we present our products which make a cultural difference. We tell their stories leveraged by compelling visuals and talents that resonate with our audiences on the platforms they engage with. We understand the
audience, because we are the audience. We know, that communication has to be real. Originating from the user’s reality – and coming from people who feel and live the modern luxury.
A new level of individualism
The choice of brands and products online is infinite. To be relevant, storytelling and visuals need to cut through the noise. The optic has to strike, but more than ever the story behind must be worth telling.
A new perception of luxury
The appeal of athleisure is fundamentally reshaping status symbols, with countless young brands entering the luxury market and heritage brands shifting their paradigm. The desire for luxury is still the same but its codes of communication have changed. Cultural relevance over reach With numerous Instagrammers boasting millions of followers, influence is no longer defined by only the amount of following, but even more so by credibility in the young consumer’s cultural landscape. In an overload of consumption a product must be justified by it’s cultural drive, it’s reasonable relevance for the community.
We will deliver no product without our codex of cultural relevance. To ensure that, we created the STAN MANIFESTO that every product at STAN STUDIOS brand has to fulfill to leave its unique footstep.
We intervene in cultural discourse through the creation of new narratives and objects to ultimately contribute to urgent questions of our time. We consider today’s cultural phenomena in the light of tomorrow and look to identify problems and possible solutions. We want possible futures to impact the present, just as the solution impacts the problem. We create cultural artefacts by deriving today’s affairs and make the future tangible by creating for tomorrow.