Sneak Peek We are more connected than ever. Using new technologies to keep in touch – not only with our friends but also with brands we love. A great opportunity to use wisely.
Thanks to globalization and the internet we live in a world of choice. If we want something, we get it – but not only this. We get offered tons of alternatives, tons of temptations. Thus sometimes we feel like a kid in the candy shop: excited but also overwhelmed. Unable to decide.
To stand out from the crowd brands and products need to cut through the noise. Storytelling and visuals have to be one of a kind but at the same time the user must be able to identify with it. Brands must be unique and relevant and connect with the customer. To become part of the individual life there must be the ambition to inspire and to create desire on a personal level. Proximity instead of distance, interaction instead of one-sided messages.
Live video is increasingly more important for customers. It allows for an intimacy and immediacy that scripted and pre-filmed video does not.