Sneak Peek Social Media has taken over our lives. If we like it or not, we’re getting influenced. But by whom – and what makes the relevant difference?
Wherever we go – one thing is for sure: We take our phone. Mobile hasn’t only changed our daily life but also the customer journey. With social media platforms in our pockets and purchase decisions only one swipe away, traditional distribution channels have been replaced. For inspiration, Millennials and Gen-Zs are looking at their peers, on the streets and at culturally relevant individuals who lead the conversation in the digital sphere.
Social media is built on personalities and individuals. Through them brands have access to a large number of customers who place a great deal of trust in them.
Numerous Influencers boast with millions of followers. But who want’s to be one of many. True affection rests on connection. Influence shouldn’t only be based on numbers, it should be defined by credibility. Something that goes deeper, right into the customer’s cultural landscape. Something that is relevant. Cultural Relevance over Reach.
Micro vs. Macro
Appropriate and authentic micro influencers reach a more defined target group than macro influencers