Two legends, one collaboration and a ton of attention: Birkenstock, Germany’s greatest shoe company, asked STAN to create awareness for their Birkenstock Box event in collaboration with the iconic designer Rick Owens. We did so by developing a short teaser in the run-up and ensuring to spruce up their Instagram stories during the event. Taking the followers along on their mobile phone in realtime.
Creating a new Sense of Proximity
Thanks to the In-the-now communication concept developed by STAN, everybody from everywhere could be part of this exclusive event. Creating a new sense of proximity. The clever use of current digital possibilities even made it possible to dive deeper into the topic and get more information ultimately ending up in a desire to buy.
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