In a universe full of millions of apps it’s a real challenge to create one that stands out, shining brighter than the others. Triggering user interaction and improving brand experience. For CALVIN KLEIN’s Fall 14 Collection we created a true Supernova-App considering everything, from costumer expectations to great usability and design.
Creating an App from the Consumer’s Perspective
Clicking through the intuitive and clean design, the user can explore menswear, underwear, accessories and jeans. Look at videos, get additional information and a lot of inspiration. Always staying true to the brand value’s of great design and high-quality – at the same time creating a holistic journey, where everything is connected and one is naturally conducted further into the Calvin Klein sphere.
Strengthening the Brand in relevant micro Moments of the Audience
Specifically selected, produced and published Content Themes
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