TIGI’s task for us was to raise awareness for the launch of their new consumer brand Rockaholic in Germany via state-of the-art Social Media clips. We created several short videos meeting the audience’s tone of voice and representing the Rockaholic culture. Published on Facebook and Instagram the content ultimately obtained increased brand awareness, traffic shift online and offline and pushed product sales.
Introducing a brand to the contemporary audience
After analyzing the target group carefully we created clips, not only meeting consumer expectations to nowadays digital content but also the Social Media platforms’ requirements in terms of length, size and add ons. Presenting the new products and different sale funnels like the online shop or availability at the drug store „dm“.
Media Budget vs. Impressions factor 1000
Media Budget vs. Traffic Shift 1:1
Presenting a new culture and style with unique Social Media clips
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