The digital world is a pretty convenient one. The next purchase is only one click away, making it pointless to visit a real store. Wait, what? We believe that also the digitalization offers a lot, a real experience is never pointless. Therefore we are happy that TOMMY HILFIGER asked us to set up a workshop to improve the Human Retail Strategy, rethinking how to get costumers back into real stores.
New Incentives for the POS
A task that requires psychological skills as well as precise knowledge of consumer behavior. The core was to elaborate innovative benefits only retail can create. Taking current cultural trends like coworking spaces into consideration as well as classic needs of daily life, like bringing post to the station. Thinking around the corner with a consumers perspective in mind.
A comprehensive Questions for nowadays Zeitgeist
Linking expectations of consumers, who are used to the advantages of online shopping, to basic needs. Working out the essential aspects of interaction and combining them with contemporary culture. All to answer the question of how shopping of tomorrow can look like – and thus make retail ready for the future.
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