TIGI created an experience for the a-list of German influencers in London and Berlin – and we were happy to contribute a progressive concept to accompany this campaign visually. Bringing the consumers closer, setting the brand up-to-date and ultimately raising awareness.
Boosting awareness online and offline
Carefully analyzing the brand’s identity we thought of a omnichannel concept that involved video and film content from the happening that could be spread not only online but also offline via a remarkable magazine. Turning top-influencers Caro Daur, Pamela Reif, Sara-Joleen Kaveh Moghaddam and Caroline Einhoff into authentic ambassadors at every touchpoint.
Omnichannel content production with a buzz
We captured the whole TIGI Influencer Experience staying true to the brand’s rebellious style. Ending up in visual content, ready to be spread omnichannel: In the digital landscape through the influencers themselves, the brand’s channels and also in a print magazine.
Taking the audience along the exclusive influencer experience with an authentic content strategy
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Documentation – Sven Barucha