Putting a new brand to the market is a special task. We’re proud that TIGI partnered up with us in doing so for their new product lines ‘Copyright’ and ‘Rockaholic’. Our key to success: Precise examination of the take-off point, processing a strategy based on the consumer’s perspective and ultimately channeling everything into strong and ultra-relevant content and design.
Introducing the new haircare line ‘Copyright’ to a B2B audience we supported the brand launch and developed business boosting projects. From setting the visuality for videos, designing POS displays to pushing the brand with social media campaigns.
Same same but different. Like with ‘Copyright’ we developed the visual communication of the ‘Rockaholic’ product line, mainly by using the current chances of social media – but: having a completely different target group, we managed to create a whole new visual language that still fits into the TIGI world.
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