At a trade fair show a stand must fulfill a thing: Stand out. Especially when it comes to the Berlin Fashion Week. This is why for Desoto we created a comprehensive appearance, convincing with both: Unique design and clear focus on the products presented.
Spring / Summer 2019
Stepping into the fair booth the visitor experienced the drive, and was encouraged to interact with the products due to strategyically placed elements. Accumulating in a experience that transferred the look and feel of Desoto and its products on a whole new level.
Overarching trade fair concept, communication and realisation
More than 50k visitors from more than 90 countries
Mens-, womenswear and luxury line combined with a POS experience
Spring / Summer & Fall / Winter 2018
Again, STAN took care of the conception and implementation of the trade fair booth at ‘Panorama’ in Berlin for the Spring/Summer ’18 collection. Creating the DESOTO Lab as a space to represent the brand’s progressive packaging approach at the point of sale.
Fall / Winter & Spring / Summer 2017
The long-lasting partnership startet in 2016 when STAN concepted Desoto’s fare stand at the Berlin Fashion Week for the first time. Introducing a clean, outstanding and instagrammable look wich is being carried forward ever since.
Contact us anytime
+49 711 67 444 804
Photography – Max Stockburger