Want the audience to feelin true emotions? Just look at the global BOSS Fall/Winter Holiday Campaign 2015, for what we conjured the christmas spirit. Starting with the lookbook, STAN created a creative formula, setting the central visual concept for the whole campaign communication.
Following the idea of a collection lifecycle, the icy visuality from the lookbook appears everywhere – from window concept, to newsletter, website and numerous premium retail items. Bringing the holiday spirit to life while staying true to the classic, luxury yet modern brand identity.
Developing a visual Concept based on the Collection Lifecycle
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