HUGO BOSS invited selected influencers to New York City. Our challenge: Document this event with compelling visuals, so not only the influencers rise awareness themselves but also content is created around this happening, that can be published on own channels. Stepping up the game of influencer marketing.
Using the full scope of contemporary digital possibilities
We accompanied the influencers on there journey, wich took them to several exclusive places in NYC, including sailing and formula E events. Filming everything from a behind-the-scenes perspective, bringing the audience closer. Ending up in a global buzz that not only increased the brands visibility but also attracted new customers to the online and offline shops.
We produced the content fitting to the recent requirements of social media using all potentials it gave us – but always making sure the classic and high-quality values of HUGO BOSS are represented. Those images and videos were published on Social Media, using current features like Instagram Stories or Story Highlights.
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