Do you still think about in-your-face product placement? Stop it right now. Now is the time of clever storytelling. Look at bmw.com to see how it’s done. STAN developed several stories, that create real emotions and are of true relevance. Because only credibly content is good content.
Storytelling done right
By carefully analyzing the target group STAN developed and implemented holistic story concepts for BMW Lifestyle – like this one about the inspiring art scene of Capetown. Fully supervising the production and additionally working out and conducting a strategy for aligned publishing on social media.
Relevant micro moments
In accordance with the needs of contemporary consumers we created content that is not only interesting, but also great to look at. Within a second project STAN developed a story about several sustainable BMW Lifestyle products. Our focus: To create cultural micro moments for the consumer. Moments that ensure engagement, cultural value and ultimately commercial success.
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