To reach the contemporary audience, content must be one thing: relevant. Inspiring brands need to tell inspiring stories – and use Social Media skillfully. Bringing this knowledge into an overarching communication concept, STAN has established itself in an extensive pitch for the BMW Lifestyle Social Media Strategy.
Evolving from a merchandise to a lifestyle brand
We focused on strengthening, imprinting and emotionalizing the BMW Lifestyle brand in its individual facets beyond the automotive context. Taking a psychology-based approach to maintain the core but evolve it with modern demands.
Cultural relevance is key
This is why in elaborating the Social Media Strategy we always kept considering the consumer`s perspective. Thinking like the audience, talking like the audience. Ultimately ending up in stories, that become cultural relevant micro moments. Ensuring engagement with cultural value, as well as commercial success.
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