Being a long-standing company from Switzerland, Fogal aimed for a renewal of the brand. Together with STAN they were able to develop a modern, coherent concept of visual imagery which can be played on various media channels.
STAN created the winter campaign for Fogal. It is particularly special because it can be used both digitally and in print.
The visual language of the winter campaign is slightly bizarre and mystic as the colors and the strong aesthetics provide an exceptional environment for special tights.
What is striking about the summer campaign that STAN created for Fogal?
Like the previous campaign it can be used on a digital level, but also as a print medium which can be played on various media channels.
A playful Atmosphere
The visual language of Fogal’s summer campaign focuses more on a vivid and warm color palette creating an elegant and laid-back atmosphere of airy playfulness.
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