Highly anticipated, the Liam Payne capsule collection of Hugo was finally presented at the launch party of the Berlin Fashion Week. To bring this event from the inside to the outside world, STAN was right in the middle of the happening. To let all people be part of it, we were covering and producing social media content backstage.
Capturing exclusive Moments
Live-Coverage and a highlight video – STAN created and captured exclusive moments, making people out there feel the flair of the event. How did we do this? – We shot the influencers not only wearing the collection but experiencing it as well.
Highlights of the Launch
The Launch-Party was indicated with the live performance of Liam Payne. Around 4000 people were part of the event – red carpet, flashlights and celebrities. To round everything up, the capsule collection was 24 hours available on Instagram, before it was launched at the HUGO online shop.
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