Renate Graf is a renowned photographer and her work consists of depicting her journey through life. It is her intuitive way of taking analog pictures that creates a unique visual landscape and it has thus been an exceptional challenge for STAN to launch her first web appearance in a professional way, but also to represent her as an artist.
Walter Knoll brings finest design to peoples homes – and we did the same for their website. Relaunching the online appearance we created a hub for high-end design for B2B and B2C. Meeting current digital standards and at the same delivering valuable information.
The challenge: Bring people closer to the exclusive HUGO BOSS show at the New York Fashion Week, creating a new level of brand experience. Our solution: Using recent digital publishing possibilities to create a live coverage via Social Media, ending up in a whole new way of proximity towards the brand.
To reach the contemporary audience, content must be one thing: relevant. Inspiring brands need to tell inspiring stories – and use Social Media skillfully. Bringing this knowledge into an overarching communication concept, STAN has established itself in an extensive pitch for the BMW Lifestyle Social Media Strategy.
We’re happy to have partnered up with BMW to give moving image content a new significance in the overall communication of their Lifestyle Collection. To set the brand up for the contemporary digital landscape we developed several image and collection videos, representing different product categories with unique storytelling. Besides ensuring top of the notch aesthetics we also focused on a strong social first approach.
What a match! The prestigious Mercedes Cup teamed up with STAN STUDIOS to make the tennis tournament even more thrilling. We developed a new website and thoughtfully connected it to the real-life experience.
Do you still think about in-your-face product placement? Stop it right now. Now is the time of clever storytelling. Look at bmw.com to see how it’s done. STAN developed several stories, that create real emotions and are of true relevance. Because only credibly content is good content.
Wherever you go in the contemporary digital world a brand’s image must be consistent. We`re happy that DRYKORN is trusting us in creating this seamless profile in all channels for several seasons now. Giving us the opportunity to reinvent the brand`s optics whilst always staying true to the core.
Translating the core of a 90 years old company history into the digital present? Challenge accepted! For mey story we created a new visual identity that points out the brand’s core values for everybody to see right away: Simplicity, sustainability and a great care for high quality. The power of this reduced design runs through all communication materials and online & offline touchpoints, making one thing clear: In modern luxury less is more.
The digital landscape nowadays calls for innovative ways of in-the-now content. We‘re thrilled to be DRYKORN’s lasting partner in crime in doing just that. Enriching their Social Media strategy by skillfully constructed content. Bringing benefit to the consumer but also extending the brand’s reach and impact. Following our codex of cultural relevance.
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