Evolving from consumers to loyal fans and contributors
Gaining enthusiastic fans for BMW by encouraging them to develop UGC which made the transformation possible. From observer to fan, from fan to client and from client to contributor. Additionally a seamless connection to the sales funnels were established which made the consumer part of the BMW community and therefore a regular customers.
Digital lead agency
Brand & Business Strategy, Branded Entertainment, Communications Strategy & Media Planning, Digital & Social Media, Design & Identity, Social Content Production, Creative Development, Community Management & Talent Partnerships, Research, Analytics & Social Listening, Integrated Production
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