Hugo Boss

Leading the digital and social creative communication

STAN Studios as digital creative lead for BOSS and HUGO. This partnership has now been in place for over a decade and we are looking forward to the brand’s next big steps, in which we will be able to play a key role.

We ARE PROUD TO be a interdisciplinary partner of hugo boss for 32 Seasons

Brand & Business Strategy, Branded Entertainment, Communications Strategy & Media Planning, Digital & Social Media, Research, Analytics & Social Listening 



Defining a new balance between physical and digital world.

Together with HUGO BOSS we realize a full media experience to reach a wider global audience. Several digital platforms feature the event. Prior to the actual show global social audiences are following this seasonal extraordinary journey.

The multilayered storytelling include a whole new experience for the social and digital guests. Whether its being live backstage with the models or taking virtually part at the arrival. Various content elements are developed to let viewers interact and experience the event and the collection.



Make your day. Real people. Real videos.

With our content adaption for TikTok we have been part of the initiator crew to bring BOSS to TikTok. Now being the fastest growing fashion brand on the new channel we are looking forward to the next missions  in which TikTok and BOSS will be involved.


… through the Liam Payne capsule collection of Hugo which was presented at the opening event of the Berlin Fashion Week. The production of all social media content backstage as well as live broadcasting and the development of the highlight video that made the brand experience more tangible to a wider audience.

BOSS Holiday Season

A gift wrapped in gold = two gifts. The indicator of this years Holiday Campaign. The assets reflect the festive, exclusive products of the BOSS Holiday Season and give a small glimpse into the upcoming collection.

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