The birth of a new luxury eyewear ecosystem
Building out a sustainable 360° digital ecosystem and defining and developing social media channels on which a key community around the Kering Eyewear brand is built. Transformation of employees into modern brand ambassadors and evolving into a B2B2C lifestyle brand by developing a modern and unique visual language and tone of voice.
DIGITAL LEAD – KERING EYEWEAR CORPORATE CHANNELS
Creative Consulting, Brand Building, comprehensive content communication, Strategy, Multichannel Content Direction, Content Development, Production, Publishing, Ad Management, Reporting, Community Management, Account Management, E-Commerce, Digital landscape development, social media publishing
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