Celebrating the culture of car racing and the need for speed 

Race stories, interviews and more were taken to build a holistic brand positioning in the context of motorsports and lifestyle communities. This became a price-winning project, based on the collaboration and concept with Michael Köckritz. Automotive passion as well as heritage come to life through this project. 

Editorial and Creative Consultancy

Branded Entertainment, Design & Identity, Creative Development, Integrated Production

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BMW Lifestyle