Creating a magnetic ecosystem from online to offline
STAN parters with Swarovski since 2014. We are honored to be a interdisciplinary partner in various groundbreaking transformations such as. Digitalization of more than 2000 POS. New creative concept for Social Media. Digital Infused Pop-Up Stores and travel retail campaigns.
BEEING A PROUD INTERDISCIPLINARY PARTER WITH SWAROVSKI SINCE 2014
Brand & Business Strategy, Branded Entertainment, Communications Strategy & Media Planning, Digital & Social Media, Design & Identity, Social Content Production, Creative Development, Community Management & Talent Partnerships, Research, Analytics & Social Listening, Integrated Production
RETAIL DIGITALIZATION WALL OF DESIRE
Fluid windows: The shop window as a snapshot of the overall story to be told. The POS turned into a dynamic environment which created desirability and inspiration. A touch point of human interaction between brand, product and customer, lead into a winning sales funnel. The combination of digital consumer behavior and the physical world, created desirability and an experience for the customer which strengthened the bond and feeling of community and belonging.
Happy to see our reference featured
3D ANIMATIONS – VIRTUAL PRODUCT CAMPAIGN
With our recipe of the digital supplements we have been contracted by SWAROVSKI to produce fully virtual product campaigns.
Especially during times of Corona when classical productions are rare and hard to set up we are a strong pillar in the global content production of SWAROVSKI.
This interactive touchpoint concept provided social proof to in-store Swarovski consumers by presenting products on major PR events and exposing globally user-generated content. The screen also generated additional interactions with consumers via polls, campaign teaser and consumer relationship activations. Through this activation Swarovski won a younger target audience, improved consumer experience and conversation.
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