To reach the contemporary audience, content must be one thing: relevant. Inspiring brands need to tell inspiring stories – and use Social Media skillfully. Bringing this knowledge into an overarching communication concept, STAN has established itself in an extensive pitch for the BMW Lifestyle Social Media Strategy.
We’re thrilled to support one of the most active fashion brands on instagram: HUGO BOSS. The challenge: Always keeping a contemporary audience of digital natives interested, interactive and ultimately enthusiastic. Our key to success: Persistent analysis of newest digital trends and the adaption into the brand’s communication strategy and meaningful content. Because whatever the question, relevance is the answer.
In a universe full of millions of apps it’s a real challenge to create one that stands out, shining brighter than the others. Triggering user interaction and improving brand experience. For CALVIN KLEIN’s Fall 14 Collection we created a true Supernova-App considering everything, from costumer expectations to great usability and design.
The digital world is a pretty convenient one. The next purchase is only one click away, making it pointless to visit a real store. Wait, what? We believe that also the digitalization offers a lot, a real experience is never pointless. Therefore we are happy that TOMMY HILFIGER asked us to set up a workshop to improve the Human Retail Strategy, rethinking how to get costumers back into real stores.
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