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Launching the car of the future

If you’re looking to make a statement, it doesn’t get any clearer than this.

We had the privilege of helping Hyundai launch their next-gen Hydrogen Fuel Cell Vehicle — the Hyundai Initium Concept Car.

Why Hydrogen? It’s neither the cheapest, fastest or most practical car. But it could be the vehicle of the future. And getting in ahead of time? That might just be the Ultimate Statement Car.

So we launched the car on the creative platform Clearly Committed, and crafted the messaging, strategic planning & visual language for Hyundai’s future of mobility.

READ MORE ON THE REVEAL HERE

And thanks to Hypebeast for covering the launch!