No Dresscode

We've created a range of campaigns for the Chinese market with several of their biggest stars — both in front of and behind the camera.

We united international star Mads Mikkelsen with Chinese sensation Deng Lun. Shot entirely in a Beijing studio, the campaign brought both actors together in a celebration of style and cultural fusion.

The films and digital content rolled out across all major Chinese media platforms, solidifying Bestseller's presence in the Chinese market.