Joe & The Juice
House 11
HOUSE 11 - more than an opening
When Joe & The Juice opened the doors to HOUSE 11, their bold new flagship in the heart of Copenhagen, STAN was there to shape the full story from start to finish.
Cultural Happening
We created the tease campaign that built anticipation, designed the OOH visuals that set the tone across the city and brought the launch to life with an experience that felt more like a cultural happening than a store opening.
At the center was “Let Your Body Order for You” — an installation that turned visitors’ vitals into personalized juice recommendations. Playful, surprising, and true to Joe and the Juice’s spirit, it captured the brand’s vision of elevated, everyday health in a way people could actually live and share.
At the center was “Let Your Body Order for You” — an installation that turned visitors’ vitals into personalized juice recommendations. Playful, surprising, and true to Joe and the Juice’s spirit, it captured the brand’s vision of elevated, everyday health in a way people could actually live and share.
From packed courtyards and custom drinks to launch nights buzzing with music and energy, HOUSE 11 wasn’t just introduced — it was celebrated.
For us at STAN, this project was about more than an opening. It was about building a moment that connects people to a brand with clarity, creativity, and intention. HOUSE 11 marked the start of a new era for Joe & The Juice, and we’re proud to have been part of writing that first chapter.
It’s the blueprint for what’s next in elevated, everyday health.
For us at STAN, this project was about more than an opening. It was about building a moment that connects people to a brand with clarity, creativity, and intention. HOUSE 11 marked the start of a new era for Joe & The Juice, and we’re proud to have been part of writing that first chapter.
It’s the blueprint for what’s next in elevated, everyday health.