NoWatch
NoWatch X TED2025
NoWatch X STAN
Some collaborations simply make sense. With NOWATCH, it was clear from the beginning that this wasn’t just about launching a product, but about building a cultural story. As a screenless wearable, NOWATCH is redefining our relationship with time — helping people tune in, not zone out. With presence and mental health at its core, the brand’s vision aligned perfectly with how we think at STAN.
Together, we turned mindfulness from a message into a movement. In partnership with TED, we supported NOWATCH at TED2025, equipping speakers with a device that translates stress signals into moments of presence. We curated leadership gatherings in New York and Vancouver, hosted conversations that brought visionary people together, and crafted impact messaging and storytelling around presence, purpose, and wellbeing. We also built influencer collaborations designed not for quick reach, but for real resonance.
For us, this work was never about producing more content. It was about creating a platform where mental health becomes brand strategy, where presence is not just a personal practice but a cultural value. By positioning NOWATCH at the intersection of technology, humanity, and culture, we helped shape a narrative that feels as intentional as the product itself.
This is what happens when a brand takes its time seriously — and when we put our energy into creating work that resonates beyond the moment. For NOWATCH, the story is only beginning. And we’re proud to be part of it.
This is what happens when a brand takes its time seriously — and when we put our energy into creating work that resonates beyond the moment. For NOWATCH, the story is only beginning. And we’re proud to be part of it.
