A playful sexlife for everyone
SINFUL. Trust and play.
Igniting a New Era of Intimacy.
Intimate toys no longer need to be naughty—they’re just that: Intimate.
Together with Sinful, Europe’s leading sexual wellness brand, we launched a bold campaign to redefine connection.
ACTION IS THE PROOF OF DESIRE
To support Sinful's mission to make sexual wellness accessible to all, we created the Sindex; an innovative data-driven tool that reveals the hidden desires and unspoken dreams often left out of public conversation.
The Sindex became the backbone of our campaign, grounding every message in genuine human insight. We brought this vision to life through two key TV spots: one featuring Sinful’s beloved Christmas Calendar, and another introducing the Sindex itself, reframing desire as something real and meaningful.
Every campaign element invited audiences to see intimacy in a new light, engaging them in honest conversations that go beyond the surface.
The Sindex became the backbone of our campaign, grounding every message in genuine human insight. We brought this vision to life through two key TV spots: one featuring Sinful’s beloved Christmas Calendar, and another introducing the Sindex itself, reframing desire as something real and meaningful.
Every campaign element invited audiences to see intimacy in a new light, engaging them in honest conversations that go beyond the surface.
RESULTS
The European rollout strengthened Sinful’s brand visibility and sparked authentic audience engagement, showing that when it comes to intimacy, honesty and insight make all the difference.
