Triumph

Triumph X Palina

Confidence. Self-Love. Femininity.

For the second chapter of Triumph’s collaboration with Palina, STAN stepped in to translate the unique energy of the TV host and tarot enthusiast into a striking visual campaign. The idea was to create a mood that reflects confidence, self-love, and a modern sense of femininity. By focusing on atmosphere, strong imagery and intimate close-ups, the campaign elevates lingerie beyond a product and positions it as part of a lifestyle that is empowering and emotionally resonant.

Together with Triumph, we shaped a visual language that captures Palina’s charisma and spirituality in a contemporary way, giving the brand a fresh edge and emotional depth. The campaign lives across TV, social media, print and digital platforms, ensuring that its aesthetic impact is consistent and visible wherever the audience encounters it. This cross-platform presence is key to connecting with a new generation of consumers who expect authenticity, cultural relevance and strong visuals rather than traditional advertising tropes.

With four chapters planned, this first release marks only the start. Each part of the campaign will open up new perspectives on Palina’s personality and on Triumph’s brand world. Together they set a confident, contemporary tone that redefines how premium lingerie can be experienced and perceived.