For Spring Summer 2018 STAN Studios developed an innovative activation campaign for desoto's point of sale.
The aim was generating attention towards the product, stimulating the customer communication and delivering the key selling points to the client.
At a trade fair show a stand must fulfill a thing: Stand out. Especially when it comes to the Berlin Fashion Week. This is why for Desoto we created a comprehensive appearance, convincing with both: Unique design and clear focus on the products presented.
We like to think things differently. And that’s just what we did for Desoto. In addition to developing their whole corporate design and logo, representing the brand’s core values, we created an innovative retail-packaging.
Bringing Desoto’s look and feel to life – we connected and produced several visual campaigns. In focus was not only the brand’s individual strengths and their cultural relevance for the target group but also content that fits in and stands out in the digital sphere.
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