Putting a new brand to the market is a special task. We’re proud that TIGI partnered up with us in doing so for their new product lines 'Copyright' and 'Rockaholic'. Our key to success: Precise examination of the take-off point, processing a strategy based on the consumer’s perspective and ultimately channeling everything into strong and ultra-relevant content and design.
The mission: Bring TIGI to life in a new dimension. Making the brand perceptible at a trade fare and leaving a lasting impression. Constantly developing new ideas we kept on creating surprising live brand experiences to get visitors enthusiastic again and again.
TIGI created an experience for the a-list of German influencers in London and Berlin – and we were happy to contribute a progressive concept to accompany this campaign visually. Bringing the consumers closer, setting the brand up-to-date and ultimately rising awareness.
TIGI’s task for us was to raise awareness for the launch of their new consumer brand Rockaholic in Germany via state-of the-art Social Media clips. We created several short videos meeting the audience’s tone of voice and representing the Rockaholic culture. Published on Facebook and Instagram the content ultimately obtained increased brand awareness, traffic shift online and offline and pushed product sales.
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