How can we bring fashion into the consumer‘s daily life in an entirely new way? For Calvin Klein we took a close look on the target group in order to identify those spots in their daily lifecycle. Producing outstanding image and videos we positioned the brand in the audience’s reality. Translating fashion topics into relevant content.
Producing image and video with a social first approach
With the contemporary audience in mind we developed certain categories like „Beauty of Black“, „Man in Motion“ or „White Shirt“, building a bridge to the consumer’s needs and eventually giving them the urge to fulfill them. Presenting products in the full range: From image and explanation videos to full collection photography on model, stills and laydowns. Everything also ready to be published on Social Media.
High-grade and one of a kind: Visual content reflecting the brand’s core values
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