The challenge: Bring people closer to the exclusive HUGO BOSS show at the New York Fashion Week, creating a new level of brand experience. Our solution: Using recent digital publishing possibilities to create a live coverage via Social Media, ending up in a whole new way of proximity towards the brand.
Measurable success with in-the-now content
From conception to production and implementation we created this In-the-now Campaign for HUGO BOSS. Taking viewers on a journey behind the scenes with currently relevant functions like Instagram Live. Always keeping a close eye on the contemporary audience and ultimately delivering relevant content that creates real value and measurable engagement growth.
Relevant ideas and state-of-the art realisation create a new level of proximity
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