Men who are on the top of entertainment, style and sports. GQ Men of the Year Awards in London celebrates and elects these men with an event full of flawlessly dressed stars in cooperation with HUGO BOSS. Backstage at this special event, STAN did the live coverage and teaser production with Isaac Carew for Boss Social Media.
The challenge: Bring people closer to the exclusive HUGO BOSS show at the New York Fashion Week, creating a new level of brand experience. Our solution: Using recent digital publishing possibilities to create a live coverage via Social Media, ending up in a whole new way of proximity towards the brand.
Translating the core of a 90 years old company history into the digital present? Challenge accepted! For mey story we created a new visual identity that points out the brand’s core values for everybody to see right away: Simplicity, sustainability and a great care for high quality. The power of this reduced design runs through all communication materials and online & offline touchpoints, making one thing clear: In modern luxury less is more.
The digital landscape nowadays calls for innovative ways of in-the-now content. We‘re thrilled to be DRYKORN’s lasting partner in crime in doing just that. Enriching their Social Media strategy by skillfully constructed content. Bringing benefit to the consumer but also extending the brand’s reach and impact. Following our codex of cultural relevance.
TIGI’s task for us was to raise awareness for the launch of their new consumer brand Rockaholic in Germany via state-of the-art Social Media clips. We created several short videos meeting the audience’s tone of voice and representing the Rockaholic culture. Published on Facebook and Instagram the content ultimately obtained increased brand awareness, traffic shift online and offline and pushed product sales.
Two legends, one collaboration and a ton of attention: Birkenstock, Germany’s greatest shoe company, asked STAN to create awareness for their Birkenstock Box event in collaboration with the iconic designer Rick Owens. We did so by developing a short teaser in the run-up and ensuring to spruce up their Instagram stories during the event. Taking the followers along on their mobile phone in realtime.
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