The challenge: Bring people closer to the exclusive HUGO BOSS show at the New York Fashion Week, creating a new level of brand experience. Our solution: Using recent digital publishing possibilities to create a live coverage via Social Media, ending up in a whole new way of proximity towards the brand.
We’re thrilled to support one of the most active fashion brands on instagram: HUGO BOSS. The challenge: Always keeping a contemporary audience of digital natives interested, interactive and ultimately enthusiastic. Our key to success: Persistent analysis of newest digital trends and the adaption into the brand’s communication strategy and meaningful content. Because whatever the question, relevance is the answer.
HUGO BOSS invited selected influencers to New York City. Our challenge: Document this event with compelling visuals, so not only the influencers rise awareness themselves but also content is created around this happening, that can be published on own channels. Stepping up the game of influencer marketing.
Want the audience to feelin true emotions? Just look at the global BOSS Fall/Winter Holiday Campaign 2015, for what we conjured the christmas spirit. Starting with the lookbook, STAN created a creative formula, setting the central visual concept for the whole campaign communication.
The task: To create a real experience where HUGO BOSS Visual Merchandising employees get motivated to develop new ideas. Because creative people need inspiring experiences. This is why we organized an unique event with the theme „Let ideas grow“. Focussing on an authentic atmosphere and a love for handmade details.
Some things never go out of style. Like the BOSS fundamentals collection – or high quality print products. We combined both for the BOSS FUDAMENTALS MAILER. This post mailing was emitted to selected costumers. Opening the envelope a booklet emerges, radiating clean and classic style. Muted colors and the elegant design reflect the collection perfectly. This gives the reader style inspiration, which is complemented by cleverly presented mix-and-match possibilities. A brochure to look at again and again.
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